In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
This week, all of that changed. I am on a mission. I have cleared out everything in my life that has been holding me back and I am now ready, with vengence to take on the world of investors and show them what an awesome innovative company Marketing Eye really is.
It's a "no brainer" for anyone to invest. It has all the ingredients of a really successful company - globally. I keep reminding myself over and over again these sediments and now I am so pumped, excited and literally jumping up and down with anticipation for the next move. Of course, this is just the things that go through my entrepreneurial head and if I thought any other way, then I shouldn't be doing this.
I have sent my Information Memorandum off to a number of key people - some to just give feedback and others for the purpose of investment.
The feedback has been nothing short of excellent.
"Brilliant job on the IM", said one person who has done it all before themselves. Others have said that it is very strong. Only one person, didn't read it all the way through so they asked a few questions that were not so relevant.
There have been questions, like;
1. Do you have the full financial spreadsheets to go with the IM? Yes, of course I do, but I didn't think you sent it in the first instance. Isn't that stage 2?
2. Will you be moving to the US? Obviously they don't read my blog. Yes, I will be moving to the US.
3. Have you properly accounted for costs associated with setting up a business in the US. Yes, I think I have crossed every 'T' and dotted every 'I' in this regard.
Other than that, there hasn't really been any questions.
So, I am on a high and it's Friday night. I am meant to be at dinner with friends but I have cancelled to do more work on a Gantt Chart, that outlines all the actions that need to be taken to make this business successful over the next 5 years.
It's quite dorky to admit that I have chosen to do this rather than go out with friends, but when you are on a roll, you are on a roll and there is no time like the present. Any small business that really wants to grow has to be committed to 'making it happen' and to really grow a business it takes more than an great idea.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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