In the past week, I have been thinking alot about Linkedin. It has been the topic of many conversations and all for the right reasons. Daily I am asked about what social media mediums are best for b2b organizations and of course, there is no one answer because it depends entirely on a companies specific demographic, time constraints, strategy and of course, budget.
I wrote a blog on the value of Linkedin for small businesses and have spent quite a bit of time on this social media platform over past couple of days. It's interesting to see how people interact and reach out to each other. It is equally fascinating to see some people's comments that are purely self-serving or a bit over the top negative for no apparent reason.
There is no doubt studies in Universities all over the world on this exact topic.
Linkedin is a powerful medium and serves a purpose for businesses and entrepreneurs just like me. I have realized that I cannot do it alone and that expanding internationally is hard work. There simply isn't enough hours in the day to do everything that I need to do. Then it occured to me that I am doing everything the hard way. I am trying to solve all the questions I have by myself, and yet I have a network of thousands of people who have been there and done that.
When looking at future expansion plans for your company, it's hard to know where to start. There are many challenges that are incurred when conducting international business and while an entrepreneur is focused on their expansions plans, they still have to ensure that their business at home stays competitive and continues to grow.
International expansion can be attractive to many businesses that have the advantage of economies of scale. It can also be incredibly lucrative, but the downside must always be considered because this can make or break your business.
Yesterday I started a Linkedin group for the first time. I am part of 50 other groups, and each play a pivotal role in my education, research, expansion as a person and a businesswoman, and interests. I made a decision that there are many companies that have done it all before me through expansion into the US that have knowledge and experiences to share that may limit my tripping over or falling down as it may well be.
The Group "Australian and American Companies Doing Business" is aimed at:
- Sharing networks of lawyers, consultants, coaches, accountants, real estate etc
- Education on what is required from a corporate governance point of view and individual companies experiences with this
- Experience sharing on what steps to take when expanding into the US or in Australia
- Potential partnership opportunites and collaboration
There are so many people that have done what I am doing before me and they know a good Accountant, people that I should connect with, networking groups I should join and alike, and this is one platform that people can do that.
Likewise, there are American companies expanding into the Australian market that need a helping hand or some insight into the market.
So, if you are doing business in Australia or America and want to connect, please join us.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- 5 Tips on how to Boost your Facebook Organic Reach
- The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why
- The Best Marketing Teams Have These Things In Common?
- Is being an influencer all that it's cracked up to be?
- How Marketers Will be Forced to be More Adept
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.