When was the last time your small business marketing company walked you through the Google Analytics for your small business website?
It is important that every small business knows exactly where their traffic is coming from, how long they spend on your site and on what pages they are clicking off. Apart from the analytics you view in Google analytics for your website are analytics for Adwords. The statistics they provide are Clicks, Impressions, Click through ratio (CTR) – all important for any successful SEM strategy. Ask you small business marketing company if they can walk you through exactly where your traffic is coming from so you can tailor your marketing strategy to improve SEM.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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