After not seeing each other for quite some time, I was glad a catch up with one of my girlfriend, Fatimah was in order last week. She was happy to find out that I was interning at Marketing Eye for the past month and I told her how exciting it is to finally have something to wake up to each week!

After telling me the updates on her life, I began telling her how real the marketing world is and how different it is from university life. The environment at Marketing Eye was pretty laid back, yet focused. It is a small team in the Melbourne office; therefore everyone is usually engrossed in their work. I told Fatimah how the company has a blog written by the CEO of the company and how she perfectly relates business to life in general and she should check the blog out herself!

The following week she did so at her workplace and not only was she reading a few, but a whole lot of them even dating back to 2010! She found it highly amusing and could not stop reading the blog. Fatimah then texted me straight away saying “The blog is so interesting because Mellissah tells facts yet relates it back to her own personal experience and draws out a conclusion from it. Because she is a career woman, I could somehow relate myself to her (e.g: lunching out with an inspiring girlfriend or thoughts about men).

Fatimah is an engineer and works in a male dominated office and after informing some of her friends and colleagues about the blog, they have also started reading the posts and enjoying it themselves. Its remarkable how the power of word-of-mouth happens and reaches great lengths no matter what their professions are as everyone could somehow relate a blog post to their own lives!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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