I wanted to be one of them. I printed out that copy of the full page advertisement and framed it in my office. I blogged about it and talked about it at every opportunity. To me, New York is and always will be the most exciting city in the world to start a business.
Competition is as hard as it gets
But it's the hardest. The competition is as hard as it gets. There is so much clutter that even if you have a good idea, its hard to get noticed. The costs are high to start a business, wages are high and you have to be ready for a lot of knock backs.
It hasn't deterred me one bit. In fact, it is my goal to have 200 clients in New York in the next 12 months, and I hope you hold me to it! In fact, I would like to see those 200 clients supporting each other, sharing each others products and services through each of their channels, following each other on social media and pumping each other up to reach their full potential and to come out from the clutter onto the podium.
Picking the right clients is important. They need to be companies who really want to succeed and have a vision, a plan and the capability to 'making it' in New York.
Do the sums
When you do the sums, I am sure out of the number of people that have businesses in New York, we can find a mere 200. Each week, we will share with you our marketing efforts to find these 200 businesses, or 20 marketing entrepreneurs who buy a Marketing Eye licence, each with 10 clients each.
With over 2 million small businesses in New York alone and 3,760,551 workers employed by small business, we have a huge target audience. If 50,000 businesses start each year and we can connect with the 1000 of them, and find the top 200, we are in business.
Marketing Eye Licensing
Or better still, if we can find 20 marketing managers who want to own their own businesses, and are looking for work life balance and a decent continuous revenue stream of $300,000 per year plus, then we can fast track this goal.
From our perspective, we are going to put more effort into marketing. That means that you will be hearing from us more often on lots of different mediums. We will be on Instagram, Facebook, Snapchat, LinkedIn, Pinterest and Twitter. We ask for you to connect with us. Copy our marketing if you would like. The more successful everyone is, the more jobs we can all create and we can all live and play in New York like one big happy family!
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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