20 Things I Wanted To Know About Small Business… But Didn’t

  1. That its hard work… bloody hard work
  2. That nothing goes to plan, no matter how well you plan it out in your head or on paper
  3. That the people you employ… are everything to the business
  4. There is no such thing as fair play
  5. That the best ideas often go unrealised because they aren’t executed right
  6. There isn’t enough time in the day
  7. Accounts don’t belong to the the accounts department… it belongs to everyone
  8. Technology is the best investment you can ever have after your people
  9. Suppliers need to be recommended, not found in Yellow Pages
  10. Marketing your company is not what it used to be… there are so many platforms, that you need advice – even if you are in marketing
  11. Cashflow is king… without it you die!
  12. Every business needs a client care program from day 1
  13. Don’t promise if you can’t deliver
  14. There is no-one to share your pain when things aren’t going right
  15. You have to be a jack-of-all-trades
  16. You have to smile even when you feel like crying/screaming/or tearing your hair out
  17. Having a bad day – forget it – not only is there no sympathy, there is no tolerance
  18. No-one teaches you how to communicate via text/email – so your mistakes end up being your number 1 training program… take notes
  19. Expansions means travel and travel means sitting on planes for hours and hours wasting time. You need to have a backup plan each and everytime you hop on a plane
  20. Its the most exciting, rewarding career you could ever have imagined.

THINKING ABOUT HAVING A MARKETING EYE IN YOUR BUSINESS? Marketing Eye Sydney is giving all new clients a FREE ipad for the month of February if you sign before 5pm on 28th February 2011. What that means is at meetings we can run through marketing campaigns together and in sync… now isn’t that cool!

Marketing Eye is Australia’s leading small business marketing consultancy firm, managing the marketing needs of hundreds of businesses around the country. With experienced Marketing Managers able to run your entire marketing needs and a support team of branding experts, PR’s and online marketers, your brand will grow exponentially. www.marketingeye.com.au
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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