Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM

1. Two, three or four brains are BETTER than one.
2. The best ideas often come from the most unlikely places and people.
3. Sometimes an outside perspective is all that is needed
4. An investment in great ideas, is an investment in your product or service
5. It gives people as sense of ownership over your product or service
6. It gives your team a creative boost
7. It takes away all the pressure being placed on one person
8. You will be able to produce a bigger haul of valuable ideas
9. It helps everyone understand what you are doing and where you want to go
10. It's teamwork at its best!

How can you facilitate a brainstorming meeting in your company?

Select a team and create a brief

Firstly, select a team to participate in the brainstorming session. The team should come from all areas of the business; from reception through to the mailroom (not just obvious places). The brief needs to be detailed and should include details of the end goal from the brainstorming session.

Generating Ideas

Encourage every single person to participate and to communicate all ideas no matter how silly or off the track they may think it is. The idea is to let everyone's imagination run wild and for the team to be inspired, not just by you the facilitator, but by their peers. The larger number of ideas, the better. You may choose to video or record the idea generation as well as appoint someone to write them all down.

Turning Ideas Into Something Worthwhile

This is where your creative people need to come in. Let them listen to all the ideas that were generated and allow them to creatively be inspired by what your team had to offer. Slowly raw ideas will start to formulate into an idea that you may be able to build upon

Direct marketing is often a large investment for small businesses and it needs to be well thought through. Think about how you can interact with your customer on multiple levels in every way imaginable.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.


  • nathan

    Brainstorming is a brilliant way to involve every indivdual in the team. It draws ideas from every clutural viewpoint, hence leading to possible links and therefore generating a marketing solution.

  • nathan

    Brainstorming has the ability to involve not only individuals, but clutural, diverse minds that incoporate many different ideas to possible marketing solutions.
    Many ideas stream from nothing, however each idea links in with another and before you know it, a stream of ideas are generated, and possible solution is found.

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