Small Business Marketing

Increase Sales From Great Branding?

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

The New Small Business Rule That No One is Talking About
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state. 
Learn To Directly Sell To Your Target Market
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are. 

Why email campaigns are big money generators
Building relationships with your customers are your companies biggest asset and in any successful business, knowing how to communicate to your audience is fundamental to achieving this.

We live in an intellectually advanced and diverse market that is consistently changing, therefore having an extensive database is essential
Top start ups to watch in 2017
To be a success in the city that never sleeps takes a lot of resilience and knowledge in the industry. 

As marketers, entrepreneurs and business leaders it is important to know who your competitors are!
50,000 new start-ups each year - but how many survive?
Starting a new business is incredibly exciting, but a bit scary too. I remember years ago being completely inspired by an advertisement that was placed by in the New York Times about why 50,000 businesses choose to start up in New York each year.
Ever Considered Using Click to Chat?
Just like technology has grown and changed over time, so has customer service.
Sales Before Marketing
Feeling confident in your sales process? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
5 Ways To Reinforce Good Advertising Strategies
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.
There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.
Lessons I have learned over the past 16 years
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Are you sabotaging your success?
On the weekend I was chatting to a person about business as I do from time to time. As they told the story of their journey as an entrepreneur, I listened intently.

When they had finished, I paused. 

They had reached a certain level, but couldn't quite make it to the next stage. In this case, ambition was greater than their ability to deliver upon their goals. The business person couldn't quite figure out what was holding them back.

But I could.
Dallas isn't all cowboy hats, beef and oil tycoons - its one of the world's most innovative cities and after reading an article on bizbeatblog recently where 3 companies from Texas was named in Thomson Reuters' 2014 Top 100 Global Innovators list, I have realized just how innovative Texans are.

Dallas' Texas Instruments Inc, has leveraged the fast moving world of technology, focusing on innovation as the key ingredient to the company's growth. 

Last year Texas Instruments launched new technology that sends vibrations from a smartphone to a smart watch when an email comes in. They have also developed a switch-controlled outdoor shower that uses little water and a talking toilet.
10 Mistakes Companies Make When Expanding Internationally
It's been 2 full years since Marketing Eye first expanded internationally into the US market. To say I was unprepared for what was to come was an understatement and as much as I thought that I planned, I have constantly realized how many things that I missed in the planning process.

The things I didn't account for often became the biggest hurdles that I had to overcome. You soon realize when you expand internationally how little you really know about a place and the inherent differences that at times can make or break you.
Taking Your Business Model To The Next Level

 When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, who we would employ, what services we would provide, and how we would expand into new markets.

But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.

At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.

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