Small Business Marketing
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
We live in an intellectually advanced and diverse market that is consistently changing, therefore having an extensive database is essential.
As marketers, entrepreneurs and business leaders it is important to know who your competitors are!
When they had finished, I paused.
They had reached a certain level, but couldn't quite make it to the next stage. In this case, ambition was greater than their ability to deliver upon their goals. The business person couldn't quite figure out what was holding them back.
But I could.
Dallas' Texas Instruments Inc, has leveraged the fast moving world of technology, focusing on innovation as the key ingredient to the company's growth.
Last year Texas Instruments launched new technology that sends vibrations from a smartphone to a smart watch when an email comes in. They have also developed a switch-controlled outdoor shower that uses little water and a talking toilet.
The things I didn't account for often became the biggest hurdles that I had to overcome. You soon realize when you expand internationally how little you really know about a place and the inherent differences that at times can make or break you.
When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, who we would employ, what services we would provide, and how we would expand into new markets.
But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.
At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.