Knowing I am with Optus, this is my first call ever from Vodafone and its a MACHINE!!!! What are they seriously thinking? Do they really think that someone is going to leave their current provider for a MACHINE?????
Selling the Vodafone 79 package cannot be effective through a voice activated campaign surely? What a waste of money on their behalf and terrible branding for their company. I may have before that call, one day become a customer, but this has assured me that this is not a company that cares about its customers.
Vodafone – fire whoever approved this campaign. It damaging your brand!
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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