Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at a dispenser, and your choice pops out. You open the wrapper and start eating.

The future of marketing

The wrapper needs disposing of. You think again. Environmentally friendly option is the only choice. Immediately a map comes to mind. You select your destination. Your body automatically walks to the place of disposal. The bin, thanks you recalling your name.

Immediately you smile. The environmental packaging company clicks another safe delivery of waste for re-cycling, you get a tick next to your name with the exact extent of your environmentally friendly practice going towards a discount in Government Taxes.

You opt out.

A cross-pollination of neuroscience and artificial intelligence creates unparalleled possibilities for marketing with data collation and its ability to be capitalised through micro-chipping or through mind boggling properties - the future. A download of your movements, purchases over the past 10 years, social media habits, likes and dislikes will be processed into a chip that you walk around with making the selection of goods instantaneous and hassle free.

A mind-enhancing chip or mind-boggling properties, obsoleting the powerful world of advertising and driving a catastrophic mastermind based on your behaviourable and buying patterns – will be your guide with opt-in and opt-out key.

It will allow for the small businesses of the world, to surpass their larger counterparts based on quality, performance and likability. Social media was a turning point in marke ting and has today overtaken the world. It will not stay in the same form it is in today.

If you think that robots can now have human-level intelligence, it won’t take much more to merge our minds with machine-like, or technology-like intelligence. The advances in electronic telepathy are mind-blowing. Neuroscientists at the University of California, Berkeley, have been able to listen in on people's thoughts, using brain waves to reconstruct the actual words of subjects, for some time. 10 years may not be that far away and marketers need to think more about the future and move their clients to a place where they can adapt quickly to a changing environment. Long-term marketing strategy that are 5 year and 10 year plans, need to be in place now, so that early adopters benefit.

Written by a theoretical marketer, Mellissah Smith, exploring science in 10 years time.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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