I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party.

It’s a sad day when one party outshines the other, not because of performance, but due to the fact one is better at marketing themselves than the other.

At the end of the day, the Coalition Government left billions in the bank and took just 11 years to get rid of the deficit that Labor handed them of $96 billion dollars and turn it into a surplus.

My generation will never be able to repay what debt the current Labor Government has handed our future generations. They are so big on spending for votes and like all other instances in which they have come into power, taken our Federal finances into the red – that I just don’t seem to get why they get voted in.

Is the average Australian not good at basic mathematics or is it that they have bought the marketing ‘bullshit’ that spin doctors put in the papers we read and the television we watch.

How embarrassing is it that our Prime Minister tries badly to make jokes on Rove. Now if you are going to do Rove then you should do every other talk back as it is very un-Australian to pick one show over another.

I don’t have a personal problem with Labor and to be honest, their PR job is so far superior of that of the Coalition Government that it is laughable. From a marketing prespective, I have to applaud that.

But I am not a numbers person and I don’t want to pretend to be, but if the information that went up on the screens last night about Hon Peter Costello’s very impressive track record is in fact true, then I am scared. How much more are we going to get in debt before everyone wakes up?

I don’t pay too much attention to Politics and I was an invited guest, so I don’t actively participate but sitting in front row forced me to listen and some of the information coming out which I know is one-sided was concerning.

Coalition really needs to;

- Get better PR people
- Present themselves better
- Engage in communicating their key messages repetitively to Australians
- Choose a leader like a Joe Hocking who always looks fresh faced and trustworthy. We all know Malcolm Turnbull can do the job, but the public are not going to vote him in so move aside. It’s not personal.
- Engage more in Web 2.0
- Get new speech writers – the speech from Turnbull was long-winded and boring. Never bore the socks off your audience.

Simple, but true.

Marketing Eye could help but we are A-Political and know too little about Politics!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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