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It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent.


I am a big believer in being out in open spaces, having lived for the past 10 years in apartments in the heart of Sydney and Melbourne. Every time I travel, like most people I take a camera and capture special moments, people smiling and having a good time and the scenery.

Last week, like most people who travel to the Gold Coast, I decided to take a photograph of my dog down at the beach. Broadbeach to be specific. As you can tell, she is loving every second of her time hanging out at the beach and the photograph has captured it quite beautifully.

After taking this photograph, I posted pictures on facebook, on my iphone and on my desktop and I would have had at least a dozen people ask where the photograph was taken. Broadbeach of course, on the sunny Gold Coast. People who haven’t been to the Gold Coast even call it ’sunny Gold Coast’ because if you haven’t been there, you have at the very least seen a picture. What great branding! No-one takes a photo when it rains… so the image that is deeply installed in every person’s mindset is that of sunshine.

How can you bring this experience into your business? Is taking a photo going to capture the very essence of your brand?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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