On Saturday, I caught up with two of my friends for a glass of wine in Albert Park, Melbourne.

One is a highly successful advertising executive and the other is a very successful businessman who has a clothing chain. Our conversation, like most at this time of year was about what each of us were doing for the holidays.

One was heading to Thailand and the other, to the Gold Coast.

After the businessman left, my friend turned to me and commented on how interesting this person was. I was thinking the same thing. She also commented about his unique ability to communicate with each of us as if we were each the most important person in the world. He listened to what we had to say, asked alot of questions and looked us in the eyes when a question was directed at us.

In business, if we can make every person, from our staff through to the people that buy our products and services, think that they are the most important person in the world – imagine what that would do to your business.

If I could bottle how he communicates… I would.

Think about how you could communicate better to your clients by listening, asking more questions and totally engaging yourself in any and every conversation you have with them.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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