If either item is true, I apologise for writing an article that supports Lara Bingle, because if she was truly ashamed or embarrassed by the photograph she would not be promoting it in a major editorial for money. She would handle situation with some dignity and grace without selling her sole and her nudity as a way in which to get money. If she was truly hurt by what happened 4 years ago and ashamed, then she would not want to milk it for all it’s worth. I am all for her getting compensation, but that is from the person who did this to her, not from selling her story to the highest bidder.
Secondly, if her management leaked this after 4 years, then I too have been fooled. This is not clever marketing or branding, but in fact, a complete disgrace. You are not only tarnishing the Lara Bingle brand but also tarnishing the brand of a footballer who by all accounts seems to have changed in the past 6 months.
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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