Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
As a marketing student and a Telstra employee, I can relatively understand the amount of pressure and endurance a manager, or even a CEO would have to go through. However, When dealing with complex or simple issues, internal and external communication is essential. I'm not directly saying that Alan Joyce did not do a good/bad job. I just simply want to express the lack of communication in the Australian corporate culture.
The lack of an efficient crisis management in PR and communications strategy have substantially destroyed the Qantas brand. What was once a nationalistic firm associated with Australia have created a situation where Qantas is now the punching bag from the general public and its loyal customer base.
I for one was not directly affected by Qantas' recent decision, but I can assure you that my work mate will never fly Qantas again after been told that his long planned flight was canceled to see his long distance girlfriend.
I couldn't agree more, Alan Joyce is an amazing inspiration and yes the pay packet might be high but think about the pressure he is under and what he is responsible for.
As an Australian I want QANTAS to be around for the long haul and if we let Alan Joyce get on and do his job I am sure he will make this happen.
Airlines are a tough business to run, just consider for one moment what has happened globally in this industry, most airlines are in financial strife or no longer exist.
I am sure Alan will make the right (and fair) decisions he needs to make to ensure long term sustainability of an Aussie icon.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.