There is something to be said about doing the right thing. I know that many Australian and overseas patrons of Qantas might not be thinking too positively about Qantas today, especially if they are stranded with no flight home. But if you can take a step back and look from a different perspective on the issues at hand, I am sure you will have a new-found respect for Alan Joyce and the Boards role in standing up for what is right. You may say that Alan Joyce's pay rise is excessive, but is it? I for one do not make the sort of return for Marketing Eye that Alan Joyce has made for Qantas - so to me it is comparative. If I ran a company of that size, with the pressure that he has to put up with day-in, day-out, let me assure you, a $5 million pay packet would not be enough. The leaders who run substantial public-listed companies are under such harsh scrutiny that I for one, could not handle. Look at the newspapers each day and see the headlines that are completely attacking Alan Joyce. "Joyce Should Be Sacked" is enough to keep me paralyzed in bed for a month, if I were in his shoes. This man is an absolute inspiration. He is the epitome of strong, solid leadership with fair values. I have read feverishly the content related to what Qantas employees are wanting as remuneration. Are they serious? It is not market rate, nor is it reasonable. Having been on a flight where at the time I was in the Chairmans Lounge, and could not for the life of me use points to be upgraded to first class, yet a Qantas air hostess and her 3 friends seemed to have no problem at all taking the seats that could have been for a loyal customer who at the time travelled at least 4 flights per week with the airline. Is that fair? Well, from all accounts, this is something that Qantas employees want on a regular basis. Stuff the loyal customers who ensure that they have a job. They mean nothing - apparently. Another thing to consider is what has happened to other airlines around the globe. They are in huge financial strife. Do we really want an Australian icon like Qantas to follow down the same path? And last but not least... for those who have invested their superannuation and hard earned savings in buying shares for Qantas... they too need a return. It's not all one way. If they don't get dividends for taking the gamble and supporting Qantas - then no-one should have a job. Just my Sunday thoughts.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.


  • Jacky Tang
    Jacky Tang

    As a marketing student and a Telstra employee, I can relatively understand the amount of pressure and endurance a manager, or even a CEO would have to go through. However, When dealing with complex or simple issues, internal and external communication is essential. I'm not directly saying that Alan Joyce did not do a good/bad job. I just simply want to express the lack of communication in the Australian corporate culture.

    The lack of an efficient crisis management in PR and communications strategy have substantially destroyed the Qantas brand. What was once a nationalistic firm associated with Australia have created a situation where Qantas is now the punching bag from the general public and its loyal customer base.

    I for one was not directly affected by Qantas' recent decision, but I can assure you that my work mate will never fly Qantas again after been told that his long planned flight was canceled to see his long distance girlfriend.

  • JulieSchoneveld

    I couldn't agree more, Alan Joyce is an amazing inspiration and yes the pay packet might be high but think about the pressure he is under and what he is responsible for.

    As an Australian I want QANTAS to be around for the long haul and if we let Alan Joyce get on and do his job I am sure he will make this happen.

    Airlines are a tough business to run, just consider for one moment what has happened globally in this industry, most airlines are in financial strife or no longer exist.

    I am sure Alan will make the right (and fair) decisions he needs to make to ensure long term sustainability of an Aussie icon.

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