Marketing Managers are a dime a dozen. The reason being is that this title is given away too loosely even by people like me - so there is no throwing stones there.
A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not. Are they hindered by lack of training and development? Are they not empowered to take risks and make decisions? Do they know the latest in marketing techniques and are they nimble and flexible enough to adapt their strategy quickly should they need to?
Do they have a big picture vision for your brand? Is the marketing strategy aligned to the business plan and vice versa? Do they have the right people or agencies in place to support their vision? Are they just doing their job or are they passionate about kicking goals for your company? Do they come into the office enthusiastic or tired and bored?
There is no such thing as a boring product or service to market and there certainly isn't a person in marketing that doesn't have the right tools to do the job. I don't say this lightly, but in this day and age, everything is available at your finger tips and any company no matter how big or small can have a powerful marketing strategy on a shoestring budget - you just have to think creatively and outside the box.
While many Marketing Managers find their jobs cushy because they demand a certain salary, not enough CEO's are deep diving into their worth for the organization in which they are employed.
The modern marketer is technology savvy and if you have a tech team, embraces them and collaborates at every tough point. They also work very closely with sales ensuring that the sales teams have no excuse not to sell, and of course, human resources to ensure that the brand is promoted from the first contact a person has with your company, and its values and key messages are part of every employees everyday experience.
Many human resources professionals and recruiters for that matter are hell bent on hiring people who have worked for the right places, and often do psyche profiling which in many cases doesn't necessarily give a true indicator as to whether a person fits into your culture or is the right fit for the job. I don't say that lightly, but I have for research purposes used more than 15 psyche profiling programs, and deliberately answered questions to get a certain result. All of which ended with the result I was looking for. Yes I do have a brain and clearly these things are easy to manipulate.
Now is the time to think about your marketing team and how they support the entire organization. Are they the best team you could possibly have or are they just serving a purpose?
Something to think about!
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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