As a high performing marketer I, Mellissah Smith, have some high performance days, and some that I could have done a little better by being more focused and better equipped to complete what was set out in front of me.

Who else feels like this? Last night I spoke to a friend in Los Angeles, we discussed our recent performance in the industry. We concluded that if you have 10 percent of the market, there is 90 percent that you don't have.
So how do you get that 90 percent? 
Why performance of teams is a deal-breaker

Play the game!

For some, gaining the lost 90 percent of the market is near impossible. As your wealth alone won't buy you a market share, nor will a good product or service. It is a combination of things that makes companies more successful than their competitors and as determined business owners or entrepreneurs if you like, we are challenged by this every day. In order to grow your business and take back the market you have to know
how to play the game!

Create a new challenge

There are many people who do workshops on how to build a high performing team, but I personally would challenge whether one method works for all teams or whether it really does need to be tailored to individual psych
profiling and skills analysis. When we think about it, we have 40 hours at work in each week. If we productively break down how we use these 40 hours, we are easily able to determine what is going to be a
priority and what is not. We can categorise things into whether they are going to bring in revenue, increase market share or deliver the best results overall for the business.

With so many large retail chains going broke in the U.S alone in the past 12 months, there is a lot of consideration to do. If everyone was performing at their highest level, would these companies go broke? I say, no. They would have pre-empted market changes, rental requirements, buyers habits, marketing etc., and deliver business goals knowing exactly what the competition is doing. That's what high performance teams do. 

So, how do you get your team to be high performing?
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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