In the past 4 months, I have learnt alot about beer. Too much, some would say.

After being approached by another agency to work with them on a beer brand, and then eventually taking over the account to launch the brand through a digital marketing campaign, Marketing Eye has pulled together to understand exactly how this market works.

There are literally thousands of beer brands out there, yet only a few are on our shelves.

The bigger companies like Fosters and XXXX (you can tell I am a Queenslander) claim much of the market share and they are complemented by hundreds of craft beer brewers who have done exceptionally well with their aromic flavours and creative marketing spin.

There’s Little Creatures, Barons and Effen that really stand out from the crowd. If you haven’t tried all three, then it’s a must. Drop everything and go out and buy these beers – you won’t regret it.

With craft beer, it’s not so much about the loyalty that VB and XXXX drinkers take pride in that makes them a must have, but more the uniqueness of flavours and the sheer enjoyment of drinking a well-brewed beer in limited stock.

After substantial taste testing, I am pleased to say, that even though I have never really been a beer drinker, effen beer tastes really good. In fact, great!

It’s an easy drink that everyone must try at least once – or perhaps twice. Get the picture?

With craft beer, it’s all about marketing, because if you don’t market your beer and people don’t demand it from their bottleshops and the bars they frequent, it won’t last.

Effen is unique, and the Engineer behind it, Ryan Leslie, has put alot of blood, sweat and tears into making sure it is an effen great beer for effen great blokes.

Marketing Eye is pleased to be working with effen to launch their ‘effen great bloke’ campaign.

Everybody knows an effen great bloke and now is the time to reward them for being there when you need them to, making you laugh and knowing that with them, you will always have an effen great time.

Become a fan of effen – Live the Oath! on Facebook, twitter, myspace, flickr and youtube. Read about what others have to say about effen and why not write what you think of this effen great beer on a blog yourself? And, very importantly, enter the competition to win a year’s supply of beer for you and a mate.

I know I will be!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

1 comment

  • Jose Perz

    I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

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