Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing technologies, strategies, and tactics are changing daily. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

But there is a list of things that brilliant marketers do that really make them stand out from the crowd.

What Top-Notch Marketers Know to Stay Successful in an Ever-Changing Industry

To become good at something, you need to practice and put in the hard work, having lots of experiences along the way. Those experiences are what shapes a marketer. Learning from past failures is crucial to success. If you drop the ball 10 times, on the 11th, you can take the experiences you had during the first 10, and apply them to the next. While young marketers bring so much to the table, it is the experiences that you have that will give you the knowledge to predict marketing trends.

Working long hours to be successful is a thing of the past. What smart marketers know is the mantra “work hard, play hard”. It is the balance that they have in their life that will give them the freedom to come back to the office refreshed, with new ideas and a clear head. There is no point in running on empty.

Over the years, I have noted that truly successful people realize that it is a team effort. That means surrounding yourself with capable, trustworthy people. If you can find a solid team to support your vision as a marketer and you get buy-in from your them, the world is your oyster.

You may be a passionate marketer who wants to reach the top, but if you are not interested in marketing and do not actively read and learn along the way, you will never hit that top spot. To be successful in the ever-changing marketing field, one must continue learning, ask questions, and seek answers. Passion will only take you so far - it is remaining engaged in the industry that will shape your career.

Understanding psychology will be your game changer. Your insight into what makes people tick, and learning to see the good in everyone is imperative to climbing the marketing ladder. If you are finding that a coworker is off their game, find out why. Maybe it is something easily fixed. There may be something you can learn about yourself through their eyes. Importantly, whatever is bringing out those feelings in a person, is your nugget of gold. Not only can it help team morale, it can give you valuable insights into your own working style, and what you could possibly improve.

Not every marketing technology is for your company. Every company goes through a trial-and-error period where they test new technology, but do not let this consume your time. Instead, do your research, find the best tools for your needs, and implement them. Do not forget to use a project management tool and find ways to do everyday tasks, especially the big ones faster. There is a technology nearly for everything these days, so make sure you are implementing the ones that bring the greatest value to your team and stakeholders.

What do you feel makes a top-notch marketer?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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