The world of marketing is constantly in a state of expansion. What could be a top trend today could be suddenly be out of date tomorrow. With the digital world improving faster than ever before, it is of fundamental and vital importance for every successful business to keep up with technological change.
What to expect from the future of Marketing

Robotic software and automated processes are already embedded in our society: retail stores, hotels and airports around the world are already experiencing the help of robots. The main position of robots in our society is indeed the capacity to assist humans by taking over the jobs that are hard and exceptionally time consuming.

The future of the majority of industries is rapidly moving towards the use of mechanical technology combined with Artificial Intelligence. We all know that for what concerns marketing, for years, marketers have been automating tasks such as emails, social media and other website actions.

For this reason, Marketing Eye has entered into a partnership with Queensland University of Technology to build a “Robotic Marketer” that will take over the work of a team of experts.

Melissa Smith, the company’s founder and managing director of Marketing Eye came up with this idea after years of running workshops and developing strategic plans for clients. Since 2004, and after developing more than 300 marketing strategies for her clients, she now feels the urgency to provide the same excellence but in a faster and more efficient way. One of the exciting aspects of this initiative is that the workshops will be held directly by the robot, giving the opportunity to each team of marketers to answer questions and teach the them more and more.

What is Robotic Marketer?

Backed by Marketing Eye, Robotic Marketer is a start-up in partnership with the Queensland University of Technology, whose Australian Centre for Robotic Vision (ACRV) last month won the US$80,000 first prize at the 2017 Amazon Robotics Challenge held in Nagoya, Japan.

With Robotic Marketer, marketing strategies will be smarter, more intuitive, market research and fact-based, with in-depth analysis of competitors and artificial intelligence providing recommended marketing activities and expenditure.

Investing in Robotic Marketer means not only receiving the best marketing strategy ever made but also save precious time that could be spent in other initiatives and increase operational efficiency.

The time and cost saved in the strategy development stage means that a comprehensive strategy is now accessible to more businesses than ever before.

Robotic Marketer can produce a 30+ page marketing strategy to a standard higher than humanly possible in less time and for less cost. At least 20 per cent of the strategy will still involve a human being, as the robot is still work in progress and will be launched in 2018.

We can certainly say that Robotic Marketer marketing strategies are smarter, more intuitive, research and fact based, with in-depth market research, benchmarking and analytics.

Reasons to invest

The System will go behind Google’s algorithms for results-based marketing. The robot will dig deep and will find information to provide the best marketing-mix. From over 200 marketing strategies, 100+ voice-recorded workshops, this robot has knowledge and is constantly learning. Robotic Marketer will check at what stage competitors are and how to find them. The Robot uses Artificial Intelligence to communicate, gather information, turn data into real strategic marketing outcomes and decipher where a marketing budget is best spent. Artificial Intelligence will be the protagonist in the marketing workshops answering all the possible questions.

When to invest?

Since Robotic Marketer is new on the market, the company is looking for people who can invest and help taking this project at a higher level. The idea is absolutely revolutionary, as the potential investors will pay for a marketing strategy that costs normally $25,000+, as a one-off project, for $1,950. Companies with revenues of $500,000 to $30,000,000 will pay $1,950 now and receive a marketing strategy in April/May 2018 for the 2018/19 financial year.

Because of entrepreneurship is almost a synonymous of risk-taking, investing in a marketing strategy and paying in advance is undoubtedly always a bet, but will be totally worth it.

This is how technology and robots will change the future of Marketing, in ways that we would have never imagined before.

Be one of the first 100 businesses in the world to use Robotic Marketer for the fraction of the price of a human-produced marketing strategy and stay ahead of your competitors.

 Written by Marcella Marziani
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Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses.

Established in 2004, Marketing Eye works with small businesses that are looking for high growth and improved brand visibility.

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