A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
What has Prince got that you haven't?

But, it was my friend Tania's birthday and in the 80's Prince was big alongside Madonna, Bon Jovi, Michael Jackson and Whitney Houston. If she wanted to go, then it was a good gift to give her as she is so hard to buy for.

So I organised tickets through a good friend of mine who is a promoter and off we went. Our second row seats were so close to the action, I couldn't believe it. As he walked on stage, his physical presence was superceded by the superstar that he is. Prince may be small (tiny), but with his high heels and powerful voice, he is the tallest man in the room.

I knew every song and sang and danced to every tune. He was amazing. And surprisingly not too loud. The show was spectacular and more than I expected on every level.

Superstars like Prince have amazing presence and as small business owners we all can learn from this showmanship. If we exude confidence, then people around us will believe in us and want to listen to what we have to say. If we always stay true to our brand, like Prince has, then we will always meet expectations and often exceed them. If we deliver more rather than less, we will have all of our clients leaving feeling like they have value.

What can you learn from Prince?

A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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