When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.

Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.

Yesterday, I took guidance for almost an entire day from someone on my marketing team. His advice wasn’t ‘rocket science’ but it was firmly in touch with what needed to be done. I listened, took on-board the advice and implemented it with amazing results.

When you are a small business owner, sometimes there is just too much to think about. There’s staffing issues, finance, marketing, management and sales. Every time you tackle one issue, another comes along. If you have a peaceful week, where everything seems to be in place, then you sit there wondering when the next big issues is going to come up. You know it’s there, but when is it going to hit you?

Marketing is no different. Listen to what your staff have to say about marketing. Where do they think the business should go. You may not take it all on-board, but there might be something there, that is worth doing.

It might come from the receptionist, or perhaps your accountant – be open, unblock your ears and listen to what others have to say.

As entrepreneurs, we don’t have all the answers, but we do have the decision making power. Listening is free and only takes up time that will benefit you and your business.

About Marketing Eye

We listen! We take into account the issues you have faced in the past with marketing and sales and we deliver compelling marketing campaigns that are in tune with your overall small business marketing goals. www.marketingeye.com.au

Marketing Consultants are located in Gold Coast, Brisbane, Sydney, Melbourne, Townsville, Cairns, Sunshine Coast and internationally in London, Dubai, LA and New York.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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