LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Transform Your Connections Into Customers Using LinkedIn

Did you know that there are over 300 million LinkedIn members? LinkedIn earns two new members every single second. Not only are there a ton of users, but 35% of these user’s login to their profile daily. 

So, now that you know that LinkedIn is a goldmine of potential customers, how do you effectively reach them? 

Here are 4 tips to transform your LinkedIn connections into customers: 

Use Your Profile as a Portfolio: 

-Fill your profile with as much relevant information as possible- showcase your past and current experience, special skills, and education.
-Post links with your current company’s website and contact information, don’t make people search for information about your business.
-Use keywords that are specific to your industry.
-Upload attachments such as testimonials, presentation decks, and letters of recommendation
-Create a banner picture with your logo to perfectly represent your company and brand.
-Write a headline that immediately tells people what you do, and what you can offer. 

Be Mindful When Connecting:

-Add custom messages when sending a request to connect- this starts the conversation and lets people know you are not a spammer.
-Connect with people who fit your target audience or other industry leaders.
-When writing at InMail, be as personalized as possible when crafting your message. This is the perfect opportunity to make a great first impression and start building a relationship. 

Post to Groups:

-Join groups that are related to your industry- this is the best way to connect with like-minded people, gain valuable resources and make beneficial connections.
-Post your blogs and other company content to groups – this is a great way to increase web traffic and engagement because you are targeting groups that are interested in what you have to say.
-Use LinkedIn Groups Directory to find the groups you want to join.

Targeted Advertising:

-Purchasing LinkedIn advertising allows you to select the exact audience you want to reach. They also make it easy and affordable. 
-If you don’t know how to create LinkedIn ads, you can learn here

If you are interested in converting your social connections into leads, please reach out to the talented Marketing Executives at Marketing Eye for more information.
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