Well, unfortunately for those who are in advertising, they are often referred to as the car salesmen and women of the marketing industry. They have a certain way of talking, selling and closing deals and conversations that mirrors the real estate industry personnel.
Usually fast talking, name dropping and larger than life. Not bad for a party, but a little intimidating when doing business for the average business owner.
You walk into a meeting with an advertising type and you walk out not sure what you just agreed to but knowing you did and in time, may regret it or perhaps not.
They have a talent, that many of us don’t, but want. They sell and usually know how to do that for you by putting your brand out there in the media.
PR types are usually beautiful. Men and women who have been blessed not with the ‘ugly stick’ but good genes, great contacts and invitations most of us who die for. People love them – or hate them. They love them because of who they know, where they go and how they strategically place the faces of men and women who we never know how they get there, but they do, in the pages of our local newspapers. They have a gift of the gab and lets face it – they can make you famous.
Very alluring to the business owner who has spent the last ten years building a business, keeping their heads down and working their buts of, but are lacking in recognition and are envious of their competitors who somehow seem to get story after story written on them.
We are the people that struggle to keep you from saying ‘you’re in PR aren’t you’ or ‘you’re in advertising, right’ – wrong!
We are in marketing. We are usually dressed in a suit (not quite a stylish as our advertising and public relations friends), with our notebook in hand and mont blanc pen.
We are deeply offended (often consider precious) about being called anything other than a marketing professional (note: NOT MARKETEER) and want desperately to be taken seriously as we see what we do as more of a science project than an art project.
We are all about strategy and kpi’s and less about the glamour of your next launch or getting you in the social pages to feed your ego.
We can make you famous with a bit of PR, get your brand out there where it needs to be and connect you with your customers, but only after we work out what you are aiming to achieve, how much you want to grow and where you want to be in 5 years.
Wear jeans and tshirts, beads, tattoos, hats and often look like they have just popped out of Paddo Markets on a Saturday. No they are not marketers, pr’s or for that matter advertisers. They take briefs from people who understand what a client is looking for and exactly what they hope to achieve.
They typeset advertisements adding a bit of creative and send it off to where it needs to go.
Then they fill in their timesheets.
Whilst advertising, public relations, marketing and graphic designers should all work in sync with each other to build companies brands, they often get confused on what area they know and what value they can bring to the table.
Big agencies have big results because often they are under the one roof and it brings alot of value to the integrity of your brand across multiple mediums.
At Marketing Eye, we have all under one roof – but we are not the norm. We are the exception.