I have been a marketer for 28 years and finally, my moment has come, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Robotic Marketer - Marketing Eye New York

Apparently, this is normal for most tech entrepreneurs. We often find a problem with something that we do, and that leads to us developing something that solves the problem.


I have always wanted to be a successful technology entrepreneur. I have for years built technology solutions for companies that I have worked with and for my own company, but never anything of this magnitude.


There are many things that I have realized on this journey but the most important thing that has stuck in my mind is the fact that you can have a good idea, but if you do nothing with it, it is fruitless. People have great ideas every day but most don't do anything about it. I use to be that person. Now, I am not. I am the 'doer', the person who makes it happen.


As the computer spits out one marketing strategy after another, I am having moments where secretly (and sometimes not too secretly) I am pinching myself. Did I really turn an idea into reality?


I did. I am no longer a procrastinator or someone who throws out a whole heap of ideas hoping one will stick, and that is what is so exciting about the next chapter.


I can't wait to hire an additional 40 staff in my Sydney and Melbourne office - to feel the buzz and energy of people who are all striving for one goal. I am forever thankful that this is my time where hopefully I will shine from the inside.


Thank you to my fantastic team. This journey has been amazing.



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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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