When evaluating my business, I remind myself to view it without bias. So, this blog will aim to do just that; imperfections and all.
The Marketers and Creatives
The team at Marketing Eye has been working side by side for nearly two years now. This year, we experienced such substantial growth that we are now adding to the team. Trying to find the perfect fit for such a close group is exciting, anxiety-ridden and incredibly necessary. Our team is full of bright, talented marketers who want to take over the industry. Finding employees like this isn't easy as they are one in a million. As I have been busy building technology for the future of the business, these marketers have stepped up as if the company was their own.
Having worked together for an extended time period, the team has grown extremely close. When I arrive, its as if I was never gone. We work, communicate and succeed on the same wavelength When I leave, I get hugs from everyone. It is really quite special. Mutual respect for one another goes a long way in our offices, so I truly trust that if someone slips through the cracks and doesn't have the same values, my team will handle the experience professionally and with grace. My teams are full of individuals who have the kindest souls; it's just who they are.
My team blows me away! Being a generation that grew up on computers, their brains never stop turning. They are continually bringing new ideas to the table, introducing more efficient technologies to the business and staying involved in the marketing community. They have found the healthy balance of learning, training and development, and also doing enough billable hours as marketing specialists.
My overseas teams have the ability to hire and fire their own staff. At Marketing Eye, we believe in pushing each other to achieve our dreams, even if that lies outside of the marketing industry. We have sadly said goodbye to several incredibly talented employees who found their passions in other career fields, but once a part of the family, always a part of the family. We stay in touch, and they still join us for drinks and attend our annual work-family Christmas party.
On the other end of the spectrum, we occasionally have had individuals join our team and not work out. Among their many characteristics, above all, my teams have an incredible work ethic. They hold each other accountable, and if someone isn't filling their part, the team takes it upon themselves to confront the situation head-on. It is challenging to have confrontational conversations with people, but sometimes it has to be done for the success of the business. Marketing Eye has a flat organizational structure, so it is essential that the team can hire and fire without having to consult with me. I trust their judgement and often ask their opinions on things because they make solid business and people decisions.
Our business works on a basis primarily of 12-month contracts. That means that as many account contracts are ending at the same time, many are also starting at once. Before having inside sales specialists, the team had to learn the importance of having a full pipeline. For example, this year my Atlanta team acquired 18 new clients. The sudden spurt of growth also meant that they had to manage onboarding a new staff member and they held off for the right person, rather than rushing into it. My team took their time during the hiring process, ensuring they find the "right fit". They found the perfect person and they will be with the team for a long time. On track to take over another 30 clients in the next six months, the team is sure to go through this process again. Quick growth requires strategic planning, of which the team has embraced and proven to handle seamlessly. I can't wait to watch this group of millennials further develop, and I am fully confident that they don't need to be handheld through their decision making.
You would think that when a group of people have worked together for a while that the atmosphere would become a bit routine. Not at Marketing Eye! The energy levels are consistently off the chart and its noticed. When i visit, everyone I meet reminds me of what I vibrant group of people my team is. They are excited by life and have the only accept the best of this world. They love their jobs and the people they work with. It makes me incredibly proud to have these people represent the business.
I'm appreciative of what I have and thankful that my team allowed me to take out of the business to do what I needed to do. This year it's time to transition the company to be a serious player in the technology industry. What we do next will be our legacy in the marketing industry, something that takes our company and people to the next level.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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