I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
Marketing Eye's internships program encourages marketing interns to do market research. I asked them to do a quick 5 minute research project on the Internet on who were the top marketing companies in Dallas, Texas.
They came back in 5 minutes 13 seconds to be precise with:
"We Googled a list of key phrases as we do in most markets and this is what we came up with."
Type in: Top 10 Marketers in Dallas. Unfortunately, no listing nor any agency appears on the first page, except Marketing Eye, who has been in Dallas now for 6 weeks. We get a mention due to search engine optimization ensuring that keywords "marketers" and "Dallas" are optimized.
Type in: Top 10 Marketers to follow on Twitter in Dallas. In 2009, www.getlevelten.com wrote the "38 Top Twitter Users in Dallas, Texas". I decided to check it out. At #1 spot is Jackie Bese, a partner in Dallas based marketing company AtomicDC. He has... wait for it... 6,655 followers. This is closely followed by #2 spot holder Rick Smith with... 19 followers.
Type in: 10 Top Marketing Agencies in Dallas. Apparently there are none, or at least according to Google.
Dallas is the longest direct flight in the world
The world's longest flight on the biggest plane is Qantas' A380's Sydney to Dallas route. It means that as an Australian company, it is highly likely that Australian headquartered companies will land in Dallas, and perhaps set up a business.
Texas is massive
If Texas was its own country, it would have the 13th highest GDP in the world.
Texas has a lot of people and is growing rapidly
In 2010, Texas' population was 25,145, 561. Just three years later, it was 26,448,193 (US Concensus). Furthermore, the population of Hispanic and Latino people in Texas is greater than the entire population of Georgia, where Marketing Eye first started in the US market.
There is a huge energy business, but sustainability is also key
Texas is renowned for energy businesses, however, its the Texas wind farms that can literally power all the homes in Utah and West Virginia, that is shaping a sustainability industry that could one day surpass energy. Marketing Eye has specialized in marketing in renewable energy organizations.
399,323 businesses need marketing
Of the 1,787,607 small businesses in Texas only 399,323 have employees. That is quite alarming. It further signifies that these businesses are either not marketing, or not doing it well. After spending way too much time on Google of late, I think it may be a combination of both.
Some statistics are conflicting
According to https://texaswideopenforbusiness.com/start-business there are actually 2.2 million small businesses, of which 725,000 are women owned. We quite possibly need to know a closer estimate of how many businesses are there. Surely the Chamber of Commerce or similar has done some feasibility studies! In any case, the fact that woman are leading the way as entrepreneurs is refreshing and something Texas can hang their hat on. It means that women are empowered to be entrepreneurs in Texas and as a woman owned business myself, its always great to have other women around as support.
After looking at other marketing companies in Dallas, we realized that our "Marketing Eye" is quite unique
There are a lot of businesses competing for the same 'energy' dollar. We are not. Marketing Eye is more interested in technology, sustainability, health and medical device, manufacturing and professional services firms. Our bespoke model allows for businesses that wish to catapult their growth plans to achieve long-term and short-term goals through strategic marketing. In the Dallas market, Marketing Eye doesn't have a competitor. Sure there are businesses selling marketing services, but none have a complete outsourced marketing department with no freelancers our outsourced works, backed by technology, systems, processes and media.
I'm Australian. I think I get Texans
There is something about a Texan that is really appealing. They seem to say it as it is, and they don't beat around the business. A handshake is still a handshake. As an Australian, I appreciate that. Besides that, I think more Australians have Dallas Cowboys merchandise than any other country outside of America.
The best of the best philosophy
We are not trying to be everything to everyone. We are world-leading in many areas of our business and we continually invest in education and innovation. With this in mind, we only want to hire the best. Something was happening in the universe the day that Tracy Moore sent an email inquiring about owning a Marketing Eye office in Texas. To us, after a thorough check of Tracy's CV, we realized that we were kindred spirits. She is the ultimate Marketing Eye, skilled in all facets of the marketing mix and entrepreneurial in spirit. If anyone is going to make Marketing Eye successful in Texas, its going to be Tracy.
Slow adoption, means big opportunity
Texans are renowned as slow adopters of new marketing techniques. Through education and awareness, we believe that Marketing Eye can help businesses looking for national and international growth by ensuring that when a marketing strategy is developed, it is done so with the best marketing capabilities in the market.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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