A new financial year and already we are in day 4. Every end of financial year or start to the new year for that matter, is like a fresh start to many small businesses. It’s a time to re-think your strategy, re-invent your marketing programs and rejuvenate your team.

Out with the old, in with the new.

There is nothing to be lost and everything to be gained to have a fresh look at your small business and to use new financial years or the new year as an excuse to run your eyes through your entire business.

Whilst I cannot attest to be any great business person as every day I am still learning something new, I can put my hand up and say I do know how to market.

Like mechanics, marketing your own marketing company is last on the agenda, but my new financial year’s resolution is to put it up there at number one.

Tomorrow when I head to the office, I am going to schedule a conference call with all of our marketing managers and ask them what they think the company should be doing to market itself. Where should we be seen and heard? Is our website doing the trick? We certainly have thousands of people looking at the website, but how many are actually buying?

For Marketing Eye, we need to connect with small businesses more. With a new book about to be placed on the shelf, Marketing Eye is ready to take on the challenge to help every small business in Australia market their business and achieve their business goals.

Take some time out today if you are fiddling around online to think about how you are going to market your small business. Perhaps, look at having a once-off consultation with a marketing professional to brainstorm your business ideas.

An investment in marketing, is an investment in the future profitability of your small business.

About Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm helping hundreds of small businesses market their product and services to their perspective target audiences. Marketing doesn’t have to be expensive, but it does need to be strategic.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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