I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
1. Passion for marketing
Without passion you have nothing. If you don't believe in your craft, then it is impossible to ever be successful. By having passion for marketing, you will always be the first person to learn a new marketing technology, technique or way in which to do something better. Education is paramount to marketing success as the marketing game changes every single day and a good marketer knows when to change with it, or stay true to the current game plan.
Creativity isn't just about art. It is about thinking outside the box, and delivering upon business goals in the most innovative and creative way possible. If you have zero dollars to play with, a creative marketer can still executive a multimillion dollar marketing campaign. They know that there is more than one way in which to execute a successful marketing campaign and more creative they are, the more impactual the result.
No marketer can get by without understanding how technology supports and powers marketing campaigns. If you are not using technology to its utmost, then it is impossible for any marketing campaign to be successful. Knowing about influencer scraping, marketing automation, big data and the internet of things is just part of the equation. There is literally thousands of options out there. A good marketer knows their stuff and is aware of what marketing technologies are must-haves and which ones to leave by the wayside.
4. Goal setting
Not only do successful marketers know how to set goals, they also are acutely aware of the power of communicating those goals to the people around them. Without exception, strong marketers have a goal in mind and adjust the plan when it needs to be adjusted to ensure that those goals are met. You won't find a successful marketer without this mindset.
5. Exceptional communication skills
An exceptional marketer has communication skills that every other marketer envies. They know that in order to achieve their goals, they need to be able to get 100% buy-in from everyone around them and be able to communicate what they are doing and the successes that they achieve. They set clear goals, communicate them and make other accountable for their role in achieving the desired outcomes. All successful marketers know how to write an email that gets results, and verbally communicate to people across the entire organisation in an empowering way.
6. Surround themselves with people that are more capable than themselves
Highly successful marketers, and I am talking HIGHLY successful marketers are smart. They use their intelligence and know-how to source the right people for their team. They always select people that are more capable of doing their part in the equation better than they can do themselves. They work collaboratively and reward the team along the way for small wins. Every team member has their back and is doing their utmost to make the "highly successful marketer" proud of their contribution to the team.
A highly successful marketer stands out from the crowd. They are disruptive by nature. They self-promote in a way that makes everyone around them feel like it isn't personal. They have 6 behaviours that make other marketers stand back and wish they were more like them. They deliver upon promises and always pick people to work on their team that will make them look good.
They respond to situations with a level-head and adapt and evolve when need be.
A highly successful marketer always reaches their goals, no matter how many times they have to intuitively make hard decisions along the way. It's their game plan that sets them apart!
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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