screen-facebook-300x168Like many of my friends, clients and colleagues, I have a facebook page. I use it to keep in contact with friends and of course for marketing. Before I had an iphone, I hardly ever checked my facebook page and would often give my password to friends who liked to know who was up to what, but didn’t want to succumb to the social media revolution.


Then, the iphone changed everything. Waiting for a meeting, walking to work, exercising, waiting for a movie to start – you name it, I am on facebook, twitter, linked in, you tube and my blog. There is never an idle moment.

Since discovering audio books, I am even using my phone instead of listening to the radio or music when I am in the car or going for a walk.

The world has changed and how we absorb information and communication is polar opposite to even a few years ago.

There lies the problem.

For marketers and small business owners who are trying to engage their audience, it is imperative that they are more creative in their approach and that their commitment to social media is long-term. It is my no means a fad and Facebook’s recent valuation of $56 billion is apt given its position in this space and the reliance of all stakeholders on their platform.

The Facebook page above is the latest version of my current social media activities. All by mobile, I uploaded a new Facebook picture with my dog for my profile, uploading Xmas snaps, received other people’s Xmas snaps, accepted invitations to New Year’s and January parties and events and ‘liked’ my clients and friends pages, snaps and videos.

Video sharing and watching mobile phones is becoming ubiquitous and it is having dramatic implications for marketers, content managers and targeting clients.

What percentage of social media emphasis is being placed in your Marketing Strategy for 2011?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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