sexandthecityIf you haven’t heard that the latest Sex and the City movie is pretty ordinary, then you have been sleeping under a rock! 

The storyline needs alot to be desired as the movie was nothing short of boring. I spent over 2 hours in the movie theatre watching a movie that I was absolutely dying to see, to be left bitterly disappointed.

But… I was there, watching the movie like the millions of other women out there, regardless of the bad reviews just to see the fashion and to see what happens with Mr Big and Carrie.

As I watched, I fell in love with a silk off the shoulder dress and decided that I would like to buy it – regardless of the cost.

As I searched on google, I found that the dress has been sold out worldwide and that there is no humanly possible way to get a dress prior to the last week of July – if you are lucky.

Now, I am not sure what SJP charged them for her endorsement, but I am sure it is paying dividends. I looked through her entire movie wardrobe and every single item has been sold out.

Who says celebrity endorsement doesn’t work?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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