Milan Billboard for Dolce and Gabbana
What do you think of this billboard I came across in the Milan Airport (Melpansa) last week?

As far as billboards are concerned, I am always impressed by the European billboards that are on display and in particular, this one for Dolce and Gabbana. Flying from Atlanta through to Milan on a stopover, I could identify with the quality of billboards in Italy in comparison to the one's that I see in Atlanta, Georgia and some other parts of the US.

This billboard particularly reminds me of the photoshoot by Julia Roberts' character in Step Mom where she takes a photograph of the caterer with a bunch of supermodels.

Very stylish? Your thoughts?
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

1 comment

  • Maxine
    Maxine
    05/12/12

    There's something beautifully candid about this Dolce & Gabbana shot, and it's a play around snapshot aesthetics; the kind of picture that makes you stop in your tracks. The woman looks stunningly exotic but at the same time approachable and sophisticated, and the looks on all the men's faces seem genuinely star struck. The picture embodies a kind of European story or myth that being in Europe (one of the main fashion regions in the world) will be just like being in a movie, perhaps like in 'The Tourist' starring Angeline Jolie where women who are elegantly dressed (in this case, D&G), stand out and hold themselves with distinct elegance. Consumers get to embody this myth through their purchases.

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