For marketers, we are living in a social media nightmare. At first, we thought it was easier to connect with people, then we realized with so much competition in the market, our knowledge is being tested, and it is very hard to get the right mix.
Let's get a whole lot more social in 2017

I'm just being honest.

For instance, if you believe all reports, than you would be wasting your money on any other social media platform other than Facebook. With 1,590 million active users, accompanied by 900 million active Facebook Messenger users who can be complemented by the 1,000 million What's App users - if you want to get the best bang for your buck, you would stick with what is most popular.

But that is not so. In fact, that is an amateur marketing move for those who have no idea what customers want and where they want to be communicated with.

Selling a dress on a Facebook advertisement might work or an event, but selling accounting services is a hard ask. People don't want to be sold accounting services on their 'friends' platform. They want to be sold accounting services on LinkedIn.

Automated messaging along with automated likes and comments on posts is just plain annoying, and anyone in business with half a brain knows that these things don't convert into sales - unless you are of course, Kim Kardashian who at one stage had 12 million fake followers. Bought???? Not sure, but they were fake, and when publicized as one of the most famous people on the planet due to her number of followers, it may have intrigued a few million to start following her to see what the mashed up, photoshopped, self promoting, supposedly tasteful porn was all about. I say that because showing naked pictures of yourself on any platform is pornography no matter who you are, and a sex tape is active pornography even if it does in fact make you famous (or more famous) whichever way you put it.

As a professional services firm, I actually think that many of these mediums are surpassed by blogging and tweeting about your thoughts, opinions and knowledge rather than relying on advertising so to speak. If I want a public speaking engagement for instance, than perhaps Facebook is ok, or Instagram, but if I want strong leads, than I need to go LinkedIn and direct market and share information with my contacts. 

If I want engagement and long-term relationships with clients and prospects, our blog wins hands down. 

But be aware, blogs don't grow following overnight so you had better be prepared to be in there for the long haul. Be honest, transparent and definitely don't feed your readers full of bullshit. They hate it and don't come back. Share the good with the bad, and the sometimes ugly - so they resonate with you and know that you are just like them.

When you have a budget to work with, work out what mediums give you best bang for your buck. That means you cannot be everything to everyone and do it well.

Happy socializing online!
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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