Every year, we revisit the company’s marketing strategy, customer relationship management programs, brand, positioning and employee focus.
2 Years ago they rebranded the company to develop a new, modern brand identity that is more in touch with the company’s direction.
The rebrand has been enormously successful with their brand and passionate team taking the business to new heights. Sales have grown at a phenomenal rate as has their brand awareness in the market. Anyone who didn’t know them before, certainly knows them now.
They are better received in the market, employees are incredibly proud to work for them and new clients see them as a professional, trustworthy company in which to do business with.
It is a job well-done!
Now as we go through their entire business ensuring that every aspect of the rebrand has been audited; checking stationary, marketing collateral, signage, motor vehicles, sponsorships, advertising, clothing, promotional products and more in the process – we are finding little areas that have been overlooked.
Next time you have a few spare hours, why not look at your brand. Is it the same logo identity on all of your touch points? Is the brand placed in the same position on all touch points (i.e. not one left and another right)? Does the same tag line appear with the logo identity in the same place? Has the logo identity faded on different signs or shirts?
Checking your brand identity to make sure it isn’t all over the shop is critical to the overall perception the marketplace of your company.
About Marketing Eye
Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. We work tirelessly to help businesses grow through marketing. Our talented creative teams design new brands and revitalise old ones, ensuring our clients are better represented in the market. Why not find out how we can help you today? www.marketingeye.com.au
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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