Just when we thought LinkedIn was trying to be everything to everyone, marketers started using the platform in a very different way. At least, we did.

We see LinkedIn not as a meaningful way in which to recruit future employees, but more so as a way in which our clients can build their databases.
How to increase your LinkedIn followers by 5,242% in one month

Quite often clients come to us with very small databases between 200 and 2000. Basically, there is very little we can do with a database that small, and as we all know, building a database is a very powerful way in which to connect with perspective clients and nurture them all the way to a sale.

LinkedIn profiles needs to have:

  • Details on what your company does
  • Your logo and brochure
  • Recommendations from clients and former employees
  • Relevant keywords throughout including in your job title
  • Links to your website
  • Group connections of between 20 and 50 relevant groups: potential clients, industry and potential employees
  • Full details of hobbies, jobs you have held to detail your experience, and any charity work you participate in

Then, basically you need to 'go for gold' and don't stop at anything less.

While some people choose to be picky on who they connect with, let me assure you that that is not the best move. The reason being is you never know who may refer you in the future, work for you or be your client because they have moved roles. Importantly, SEO is ripe only when people look for you and check out your account. If you are not updating your connections and your LinkedIn account, why bother having one? It also sends people back to your website and ensures that more people know about your business.

So, it's pretty simple:
  • Connect with everyone that doesn't have a fake account on LinkedIn if they want to connect with you
  • Take LinkedIn's recommendations and connect with them
  • Search for people in companies in which you would like to do business with
  • Ensure that you have a Premium Account so that people can find you
  • SEO your account 
  • Share blogs from both your LinkedIn account and your company website on groups and ask questions that relate to the blogs that create conversation and sometimes opinions.
  • Watch your LinkedIn account group at a phenomenal pace and reap the rewards.

Once your account has reached 2,000, 5,000 and 10,000 - make sure you export the email addresses into an excel spreadsheet and import into your CRM system. Once it is in your CRM system and e-marketing software, you are able to start communicating on a personal level. Explain where you are connected and why you want to connect with them further and start the conversation.

If your marketing company runs your social media and they are not doing this - then perhaps you need to change social media companies particularly if you are in B2B. Being a social media expert means that they too should have an impressive following across all social media mediums. 

Trust me, LinkedIn works for building databases, getting your name out there and driving leads to your website.
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • What would you do if you could make the big decisions on solving world poverty? What solution, radical or not, woul… https://t.co/TWcxLV7WQc

  • Cool factor of the day is when two girls were getting dressed in the bathrooms of a hotel and they were going to a… https://t.co/iwhfNQqB1X

  • Very funny... this guy sat down on the table next to me with his lady friend at a restaurant... hears my Australian… https://t.co/lV5smjtAYM

  • Top 5 Multitasking Methods https://t.co/x1C43vYPVu

  • The untethered soul of your business https://t.co/Oeo3L1YWMi

  • Gosh! That’s not petty cash for anyone! He must love his Politics! https://t.co/nyn8JRaZjI

  • Westworld’s James Marsden at Cecconi’s in LA sat 10 feet from our table. He smiled the whole time at his group of guests. Love happy people!

  • Saturday seriousness at @andazweho waiting for my lunch date to collect me #chilly #Ceconi’s https://t.co/kU72tfgMMl

  • Thank you @andazweho for your kindness, hospitality and continuous happy dispositions. #jimmychoo #interiors #hotels https://t.co/Q5jfp3IWpu

  • What happened next broke my heart. They set up different alliances and wrote more than 20 slanderous comments about… https://t.co/Sa3MdlaXKO

  • What do you do when an employee tells other staff members that they have an ice problem and bashed a woman on the w… https://t.co/A0dK6QRSGY

  • RT @Oprah: Maria has been my friend since we were both young reporters in Baltimore. Her wisdom and open heart is what the world needs more…

  • RT @marketingeyeaus: “Let’s create the kind of world we want to live in” #richardbranson So true. What are you doing to create the world yo…

  • RT @marketingeyeaus: Women at the table next to me this morning were talking about other women. There were 4 of them. It was nasty gossip,…

  • RT @SpiritPoet: "If you own this story you get to write the ending." ― Brené Brown