I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
So, is all publicity good publicity?
If you look at Gwyneth Paltrow this week, perhaps you would not think so. Likening her life to that of a war veteran, which I am certain was a slip of the tongue and another example of "tongue in cheek", hit a raw nerve. I completely understand why people would react the way they did, however, some of the virile on social media in relation to her comment is unacceptable.
However, in the case of my blog, I would say 'yes'. As one person aptly put it, "now 40,000 plus people know how to spell my name". Better than that, they will look to see what comes out next and through their differences of opinion, will share it with all and sundry.
It has been the cause for much lunchroom chatter today, a marriage proposal, prospect meetings and of course, the odd "hate" email.
What never ceases to amaze me is the number of people who made comment without reading the blog thoroughly. I am not a married woman that is sprouting to the world that I am better than everyone else because I have a man by my side. Instead, I am a single, reasonably successful woman who is comfortable in her own skin.
What do I think will be the result of this blog?
- By the time it is finished 60,000 + people knowing my name, the title of the blog and perhaps some of whom even know the brand I work for.
- New leads coming from all areas of the planet
- More visitors to Marketing Eye's website's
- Conversation on a topic that is not politically correct
- Maybe a few more dates ;-)
Remember, that if you write something, there has to be an underlying message you stand by. In this case, the message is that if you have a significant other who is supportive and on your team, it makes life easier to focus on the things you need to in order to be successful.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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