This is music to the ears of Chief Revenue Officers, CEO's and Managing Directors, but for marketers, it's uncomfortable. Having conversations internally and externally about what they can spend and can't spend each quarter has restricted their ability to secure long-term contracts with third-parties and turned the industry upside down.
Where it will go from here, no one knows, but marketing departments have never before had to be so versatile with data determining their every move. While analytical data and KPIs have always pushed Marketing Eye New York’s marketing strategies, as Robotic Marketers data becomes more and more enhanced, our team will have to marry the two areas to form extremely data-driven strategies.
I'm in Sydney today and thoroughly enjoying the conversation with our marketing team on accountability of marketing efforts. I know our clients will appreciate this no end, and eventually, marketers will find that they love it too.
We’re always looking for ways to enhance our client’s marketing. Contact us online, or call 347-410-2666 to speak to a Marketing Manager about how we can help you get ready for 2019.