The power of social media lies in its use. Instagram's biggest endorsement came only hours ago with the world's most famous female singer, Rihanna, posting a 15-second Instagram video which within hours has been headline celebrity news. "Rihanna twerks to Drake song, bares midriff in Instagram Video" one headline proclaimed.
That is all the endorsement that Instagram video needed to cement its position over rival Vine on a global scale. Now, millions of Rihanna fans will be clamming to post their own videos, most possibly twerking just like their idol, on this now popular and ever growing social media platform.
Fourth of July celebrations also send video platforms like Vine and Instagram to the higher echelons of consumer consumption with millions of hours of video shared of people out enjoying the day, celebrating and partying to their hearts content.
What Instagram Video has that sets it apart is the ability to stabilize video, create filtering modifications and leverage from its ingrained user behaviour software. The longer length of 15 seconds is always more appealing, because let's face it, there's not much you can do in 6 seconds - although the latter requires users to be more creative and therefore may stay popular amongst those wanting a challenge.
How can you use Instagram Video for business?Instagram is great for business to consumer marketing and due to its following, has been very popular with consumers the world over.
With business to business marketing, it is a little more difficult to ascertain how much value can be captured in investing time and money in developing Instagram videos. Its sharing capacity on Facebook allows for even a novice film producer to produce something that is of reasonable quality. In 15 seconds, you can share an elevator pitch of a quick snapshot on a new product launch - not dissimilar to producing a television commercial or online video advertisement.
Instragram video for now, is best suited to business to consumer marketing and recruitment for business to business organizations. From a recruitment perspective, imagine developing a series of videos where employees and interns share their experiences with your brand and company?