Viral marketing is getting harder and harder as the web community grows more and more cynical. Being an elusive spread of a message through the population likened to contagion, Viral Marketing can either hit everyone or no-one at all.


Whilst there have been many great successes over time, there has been quadriple that in failures.

If you are thinking about going viral, try this approach;

Experiment

Treat it like an experiment. It may work, it may not. Use blogs, vlogs, podcasts, widgets, social networks (twitter, facebook, youtube, myspace) and really anything you can get your hands on online.

Monitor

Use Technorati, del.icio.us, BlogPulse, and PubSub to see what ideas are being shared, and what ideas are taking off.

Pay attention to not only the measurement of the viral,but also what conversations people are having about it, their responses and mashups.

Respond

When things take off, they take off!

Be ready to respond, participate and engage.

Don’t take virals too seriously. Have fun with them and learn from your experiences.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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