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Today I met with the most delightful lady. She owns a very successful retail showroom in High Street, Prahran selling stunning pieces of jewellery which she has designed right here in Melbourne.

Sofie Zoumis owns Essjai, a designer brand for fashion jewellery, and has expanded her operations to include party plan. This is perfect for a designer range of fashion jewellery as there is nothing better than getting your girlfriends together and enjoying a cup of coffee or a glass of champagne whilst looking at the range.

Where Essjai is different, is that they have a range that is designed in Australia and is produced at a high quality of sterling silver. There are many fashion jewellery pieces on the market, but I was particularly impressed by how heavy the jewellery was and how glamorous I felt wearing it.

Watch this space to see new marketing campaigns by Essjai over the next couple of months.

Marketing Eye

Marketing Eye helps small businesses grow through marketing. We help businesses like Essjai improve their brand awareness, grow into new markets and generate more leads.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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