If you think of the big guys; Google, Nike, Facebook - they are really like everyone else. They suffer from various marketing problems, but they may differ from those in which a small to medium sized business may face.
The view from your desk is often different to your prospects view, so taking into account what they want is imperative to closing that all important gap.
Today we met with a company who ironically had googled us, booked an appointment and then coincidentally saw our magazine in a news agency and bought it, giving us the all important touch points.
They sat in front of us with a 'marketing problem' and that makes perfect sense otherwise why else would you call a marketing company and organize a meeting.
The problem with most companies is that they know what their marketing problem is, but they don't know what exactly they should do about it or where to start.
Often it's about lead generation, branding, web presence, search engine optimization, public relations, or simply having a strategy and giving sales teams the right marketing support.
Whatever the problem, there is always a solution. All it requires is the decision makers to not sit on their hands too long!
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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