I laughed so hard when a prospect sent me a screen shot of a competitor (well, I wouldn't consider them a competitor to be honest, but I will tell you more about that later) advertising on Adwords "Marketing Eye - Alternative". 

I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
Every business needs a Marketing Eye - apparently, according to our competitors

They used the keyword "Marketing Eye" and have clearly set up the campaign to focus on Melbourne only, as they are in suburban Melbourne and are quite a small outfit.

They are not really competitors, even though they have tried in ernest to be so. Marketing Eye is truly unique. For one, all of our team works for Marketing Eye and we do not use freelancers or other agencies to fulfill our work. We are the largest small to medium sized marketing company in Australia that provides a full outsourced marketing department, in-house for $2,500 per month inclusive of marketing management, branding, web, social media, public relations and content marketing. We even do film in-house which is quite unique.

We also have our own custom magazine, Marketing Eye Magazine, proprietary technology supported by a tech team and education and training. 

This is actually a really big day in the life of Marketing Eye, because it has made me realize how much other companies want to be just like us and why when we change copy on our website, so many other marketing consultancy firms quickly make changes to theirs. 

We are a leader not a follower and we like to work with companies that want to be leaders not followers. We have a clear differentiation that empowers our clients to believe in their business plans and create a unique value proposition that stands out in the market - just like ours.

So, thank you to the company that chose to advertise their business as an alternative. You have truly made my day. The more marketing companies that are qualified in the world, the better, as there certainly is enough clients out there for everyone.




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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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