Earring08-120x120When you come up with a new product to sell to consumers, there are so many ways to do it. 

It’s fairly impressive when you open a new retail store, but with the prestige and image of owning a retail outlet comes heartache in making sure you can pay the rent and the wages that accompany having a store.

About 10 years ago, I had the privilege of hearing Imelda Roche speak at the Young Entpreneurs Organisation in Sydney, and I was so taken by what she had to say.

Firstly, she always put family first. She was home to cook dinner for her family and to iron her husband’s shirts. Secondly, she believed that having your friends over for a chat and showing products that are of interest to the group is a great way to catch up with friends and to make a little money on the side.

When Essjai Accessories first approached Marketing Eye to do their marketing, I was excited. Excited because I sat and took notes when Imelda Roche spoke that this conference making sure that I captured every single thing she had to say.

Sofie and Con from Essjai Accessories remind me of Imelda and her philosophy. The jewellery Sofie designs is spectacular. Stuff I would gladly wear either during the day, to a party or an elegant evening event. It is stylish, diverse and impeccably produced at the highest level of fashion jewellery.

In May, Essjai Accessories will be launching their season designs just in time for Australian Fashion Week. Their latest collection is a mixture of trendy fashion pieces and elegant designs just perfect for Mum this Mother’s Day.

Essjai Accessories has a beautiful retail outlet in Malvern but prefers for women to enjoy their collection by ‘party plan’ at a friends house or venue. There are over 25 consultants in Melbourne and the company is expanding rapidly. Their collection is highly sought after and makes any outfit look special.

If you are interested in a ‘Sex in the City’ style evening or hosting your own party with the latest Essjai Accessories Collection, why not pop an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

Check out their website on

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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