“Don’t cry over spilt milk” my mother always said and it is so true. The more resilient you are, the more easily you are able to cope with whatever obstacles may come in your path.

Using various marketing techniques is less hit and miss with the right people, having the right experience behind the choices made. Quite often people think they are doing the right thing, but end up making a big mess of it. Other times, when experienced hands take over, it becomes a much easier choice. They make educated decisions and quite often have a more favourable return.

I am continually reminded of how important it is to choose wisely. Whether its where you spend your marketing dollar or who you employ. The latter is for a blog later in the week because I am sure I have more war stories than most.

It is a new financial year and its time to re-think what you are doing.

At Marketing Eye, we understand more than most how important it is for small businesses to spend wisely and to get as much results as possible for every cent they spend.

We are changing how we do business to ensure that our clients get the very best service and advice possible. What changes are you making to your business to ensure that this year, is better than last?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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