The world wide web is such a wonderful thing.

Every day I spend more and more time searching, writing, commenting and reading information on the web. It’s part of my every day life almost like drinking water.

Today, I looked up my facebook page to find out if a client had contacted me in regards to a campaign we are doing for them. They had not, but a picture popped up on my screen.

An ‘old love’ had changed his photograph. Still as handsome as ever and someone that I still hold a torch for. The minute I clicked on the photograph I got butterflies and instantly remembered his charismatic sense of humour. Remember those stomach butterflies you have when someone you really like crosses your path, calls or when you hear their name?

The older you get, the less likely you are to get butterflies. Today, I remembered how special they are and the fact that no matter how confident we become or how much more in control of our lives we are, there are some things that we have no control over.

How does this relate to marketing? Well, firstly imagine if your customers got ‘butterflies’ when they heard your name? Not likely? Well, what is second best? That they feel good when they hear your name and they instantly think about the value of your brand and its very essence that makes your brand more special than your competitors.

You can’t bottle butterflies – as we all know, but you can take something home from the thought of making someone feel real emotions when they hear your brand name.

Thanks S for reminding me that I can still feel butterflies – even in my thirties. x

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

1 comment

  • romance books to read online
    16/08/15

    Sweet blog! I found it while searching on Yahoo News.

    Do you have any tips on how to get listed in Yahoo News?
    I've been trying for a while but I never seem to get there!
    Cheers

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