I cannot believe my day yesterday.

Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe on Commercial Road in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic - bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked. 

It wasn't a great start to the day.

#Boost Adidas Experiential Marketing Campaign A Winner
I looked around trying to work out what to do when a tram stopped right beside me. Without giving it another thought I hopped on. 

I have only been on a tram a couple times before and that was years ago, so I didn't quite know what to do. I asked a fellow passenger where the ticket machine was and she said 'that (sic) they no longer have them, you need a Myki'.

Again, I felt this rush of panic overcame me. I couldn't get off the tram as I would have been late for my lawyers, yet I didn't have a ticket. Butterflies mounted in my stomach and as the tram neared Federation Square, three stops before I was due to get off, I hopped off the tram and walked straight into a young woman wearing runners and workout gear. She asked if I would like to win a pair of running shoes. I said, "yes". She walked me to a slot machine, I pressed 4 and out came a small box. Inside the box, was a voucher for a $200 pair of #boost Adidas running shoes. I couldn't believe it! What a great start.

Being a marketer, I immediately tweeted the machine, the promotional girls that were hired to do the experiential marketing campaign, the winning box, the shoes - you name it, I tweeted it. 

And now... I am writing about it on this blog. 

What I loved about this campaign:

  • #boost - was exactly what I needed and everyone needs first thing in the morning
  • I have been buying a lot of NIKE gear in the US lately, and had forgotten that there are actually other brands out there
  • Immediately I was envious of the blue Adidas running shoes the promotional girls were wearing - they were sporty, sexy and a bit of fun
  • Everyone loves to win - I am no different
  • Being healthy is important, and this was an experiential marketing campaign that encourages people to run
  • Everyone who has ever run further than 1 mile would love to run at least a half marathon one day - I am no different
  • #Boost #Adidas #Win - need I say more?
What is your favorite experiential marketing campaign? Did it make you want to buy more things from that brand?
Join us on social media
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Did you know people around the world spend 1 out of every 3 minutes online? And on average, people spend 11%-21% mo… https://t.co/UY9iMHp8BN

  • When we write your company's marketing strategy, you can rest assured that you are getting the best in the business… https://t.co/KCbNuHoUF9

  • In today’s business climate, how do you define success? #Qotd #success #business #Marketing https://t.co/iZrttKScZR

  • “Aim to make other people successful. And if you do, the business will ultimately be more successful.” Mindy Gross… https://t.co/9jV9eswDrN

  • From branding to advertising, graphic design to web development, Marketing Eye Atlanta can do it all in-house. Con… https://t.co/4yBmuORH1O

  • POLL: Marketing Eye is an international company and we do business all over the world Where would you go for your… https://t.co/PtLnhlv6XF

  • Fun Facts: Color increases brand recognition by up to 80% What companies do you think of when it comes to colors?… https://t.co/J5hqswH2MU

  • If your business isn't reaching its full potential, it could be because your company isn't being strategic about ma… https://t.co/ykt9UdldiU

  • The three S’s to a great website: simple design, strong content, and SEO #tuesdaytips #webdesign #marketing #seo https://t.co/JsUMVwWMij

  • Fun Fact: Pharmaceutical companies spend twice as much money on advertising than they do on researching drugs. Is… https://t.co/auatvQGjY9

  • Did you know that 48% of people cited a website’s design as the #1 factor in deciding a business’s credibility? We… https://t.co/OEQ9JSvpMv

  • “Aim to make other people successful. And if you do, the business will ultimately be more successful.” Mindy Gross… https://t.co/JghKJ8SGUU

  • “You can have a good idea, but if you do nothing with it, it is fruitless.” -Mellissah Smith, Founder/Managing Dire… https://t.co/6YdL8ahyYm

  • RT @marketingeyeaus: Buying a commercial building that is your forever office is a huge milestone. Never in my wildest dreams did I think t…

  • RT @marketingeyeaus: So I’m heading to SF to raise capital for Robotic Marketer. Already 300 companies have been through the system. I’m ho…