Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Automation Is King

One of the common misconceptions with marketing today is that automation is too templated and impersonal, which steers people away many times. Automation doesn’t mean that you lose the personal nature of your content, it just takes the hard labor out of the distribution and reporting of it.

Two key phrases have undermined much of the debate over efficiency in marketing and sales. These phrases being “time is money” and “quality or quantity”. But I say, why not have both? You don’t have to sacrifice time or quality...But rather balance integrate one into the other.

For example, I recently discovered the intrinsic value in using automated systems for generating a targeted social media following. I first tested them on my own accounts to see what the outcomes would be and to understand if they really are as good or bad as both sides would suggest.

As it turns out, if you understand how to use these automated technologies effectively, the results are limitless. You can get exactly what you need in minutes instead of hours. Playing devil’s advocate, you must use these automated technologies carefully to obtain the right results, without damaging your brand image.

The key is to automate your processes, but keep your content fresh and original. No one wants to read a templated, copied and pasted message. They want to hear and see a message which strikes them personally. From sales engagement platforms, CRMs, marketing automation platforms and social media automation programs, there are endless solutions to free up your creative time.

Don’t wait a second longer to upgrade, go above and beyond what you thought was possible.  Start increasing the effectiveness of your work, while improving productivity.

To learn more about how our team streamlines marketing processes, contact us today!

Join us on social media

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • I had a really wonderful conversation about #marketing, #AI, and #business with one of the greatest thought leaders… https://t.co/qDW6seOFQc

  • Download Jeff Bullas Podcast! It’s brilliant! 😀 https://t.co/uqkorDupmu

  • Disrupting marketing with AI and robotics. https://t.co/DdpA2YAGbT

  • Are you staying active on LinkedIn? Even in uncertain times like this, LinkedIn is a great lead generation tool. Ac… https://t.co/yj2KKisLg1

  • Do your customers know that you are still operating? Digital marketing is more important than ever! Stay relevant t… https://t.co/EbpPntswaE

  • RT @marketingeyeaus: If you’re a company that doesn’t have a fully fledged digital #marketing strategy in place, you might find your compet…

  • RT @marketingeyeaus: Really proud to be working with an Australian company that has highly accurate real time testing of #coronavirus Bio M…

  • RT @CallDesignNA: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe i…

  • RT @Roboticmarketer: What is the best strategy for your business moving forward? Let Robotic Marketer help you navigate the path forward wi…

  • RT @marketingeyeaus: Want to know where to put your events marketing budget? Find out where you’ll get the best bang for your buck by using…

  • RT @marketingeyeaus: No upcoming events? What’s the alternative? Find our through a #marketing consultant today at #MarketingEye https://t.…

  • Are you happy with how your current website is performing? A comprehensive, customized website should tell your sto… https://t.co/sTc5FtJ6iA

  • RT @marketingeyeaus: To all the small businesses out there, push through if you can. We understand how hard it is and you are NOT the bad g…

  • RT @marketingeyeaus: The best business advice I could give any company is to have a plan and to stay focused. Now is the time to show disci…

  • Is your business using automated marketing tools? They might be more important than ever! Automating your marketing… https://t.co/FD98E2DOVA