How you present yourself is part of branding your business. If you are untidy, then people will think that your brand is untidy.
A few years ago, I met a very stylish woman in Chicago and she owned a marketing company in Germany. Her company name was something along the lines of Hot Chocolate so she wore brown every day to work so that people could resonate with the name of her brand and her.
It worked a treat!
I wear blue for Marketing Eye when I go to an important meeting so that people can see that I am living my brand.
Check out www.myprofessionalstylist.com and let me know what you think of the thousands of ways you can dress for work each day!
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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