Mar 15, 2015 Written by  Madison Jostol
I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.

I also now have an appreciation of how color influences brand identity and marketing strategy.
6 questions to ask yourself about brand color

Purple historically represents royalty because in Medieval times, purple ink was incredibly rare, valuable and expensive so only royalty had access to the color. White traditionally represents purity, simplicity and cleanliness – think bridal, tech and cleaning products. Many fast food restaurants use a palette of red and yellow because the combination evokes hunger. Separately used, however, red is a sign of warning or danger, while yellow represents energy and youth. So many children’s brands use the hue.

When it comes to your brand, color plays a vital role.

Here are a few questions about color to ask yourself:

·      What colors will make my logo stand out?

·      Are the colors in my logo cohesive with the shapes and words used?

·      Does my overall brand look and feel accurately represent my company’s values and culture?

·      Do the colors in my brand position me in the market in a way that will expand my reach?

·      How do the colors of my brand appeal to my target audience?

·      How will my brand’s color palette look when applied to various mediums: print & web

Look at the colors of your brand with a critical eye. You should ‘like’ the branding and find it aesthetically pleasing, but take it a step further. What do these colors represent? Do they send the message you are intending to communicate?

Creating brand identity through color

When it comes to designing a logo, a brand’s identity should sum up that business in shape, color and feel. You want the colors of your brand to accurately represent what you do, while standing out among your competitors.

Look at colors individually as well as together: stand-alone colors should make sense by themselves as well as when they are included in the overall palette. When you develop a brand, it goes beyond the logo – it extends to the entire feeling somebody gets when they experience your brand, whether that be receiving a business card, visiting your website, or buying your product.

Join us on social media


  • Charline Pitocco

    Learn the power of finding unlimited prospects that need what you have. Stop talking to people not interested in what you're offering and focus on your target market.

  • great lake surfing huron

    Hi there, just became alert to your blog through Google, and found that it's
    really informative. I am gonna watch out for brussels.
    I will be grateful if you continue this in future.

    Lots of people will be benefited from your writing.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Do your customers know that you are still operating? Digital marketing is more important than ever! Stay relevant t…

  • RT @marketingeyeaus: If you’re a company that doesn’t have a fully fledged digital #marketing strategy in place, you might find your compet…

  • RT @marketingeyeaus: Really proud to be working with an Australian company that has highly accurate real time testing of #coronavirus Bio M…

  • RT @CallDesignNA: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe i…

  • RT @Roboticmarketer: What is the best strategy for your business moving forward? Let Robotic Marketer help you navigate the path forward wi…

  • RT @marketingeyeaus: Want to know where to put your events marketing budget? Find out where you’ll get the best bang for your buck by using…

  • RT @marketingeyeaus: No upcoming events? What’s the alternative? Find our through a #marketing consultant today at #MarketingEye https://t.…

  • Are you happy with how your current website is performing? A comprehensive, customized website should tell your sto…

  • RT @marketingeyeaus: To all the small businesses out there, push through if you can. We understand how hard it is and you are NOT the bad g…

  • RT @marketingeyeaus: The best business advice I could give any company is to have a plan and to stay focused. Now is the time to show disci…

  • Is your business using automated marketing tools? They might be more important than ever! Automating your marketing…

  • Is your company using video? IT can be a creative way to educate your audience, and most people find watching a vid…

  • Make sure that you are optimizing your content! When you focus on SEO, you increase your chances to expand your aud…

  • RT @marketingeyeaus: My mother is a champion! She has been isolating herself with a bunch of women from church for 14 days on a property, p…

  • RT @IAMCGroup: “There’s no magic bullet, it’s about working hard and having the right types of market exposure.” – Joe Babajian #MondayMoti