The end of the year is here, so we have no time to waste. If you are anything like me, you are determined to hit the big time next year and the only way you can do that is to prepare and have everything in place.
6.25 Hours of productive marketing outcomes for small businesses

Marketing is key to success. It gives a company the forum for sales to occur and sales people no excuses as to why they can't sell your product or service.

As an entrepreneur, who is largely time poor, I decided to give myself 6 hours to set the wheels in motion for January 2017 and here what happened:

  • My to do list was long, but efficient: I wrote down a list of things that I could achieve in 6 hours that would be implemented in January 2017, then printed it off for the whole team to look at. There were a few add on's that were worth the collaborative approach and may in fact be our deal breakers.
  • Digital media featured highly, so I wrote 4 electronic direct mail pieces which took me 20 minutes each. That's 80 minutes gone! I then went to www.unsplash.com and found pictures that took me away from our normal, mundane picture library. It inspired me so hopefully it will inspire others to give us a call should they need marketing services. This took 45 minutes as I got a bit lost in the pictures.
  • Social media calendar development scored highly too, so I looked at our most effective social media platforms; LinkedIn, Twitter and Instagram and started putting together a calendar. This took longer than I thought as pictures, inspirational quotes, pushing of blogs and opinion pieces needed thought. 2.5 hours in total.
  • I wrote a direct mail letter the old fashion way, for the team to send out with our glossy brochure. That took 40 minutes.
  • I wrote a media release to send out to our existing database which took 1 hour.

Times up. Well worth the exercise and had me working at full capacity without interruption. I am a fast and efficient writer, so content was the easy part. I was 25 minutes over, but I can guarantee you that from this 6 hours of time used to work out January's top marketing priorities, our company will get sales.
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • What would you do if you could make the big decisions on solving world poverty? What solution, radical or not, woul… https://t.co/TWcxLV7WQc

  • Cool factor of the day is when two girls were getting dressed in the bathrooms of a hotel and they were going to a… https://t.co/iwhfNQqB1X

  • Very funny... this guy sat down on the table next to me with his lady friend at a restaurant... hears my Australian… https://t.co/lV5smjtAYM

  • Top 5 Multitasking Methods https://t.co/x1C43vYPVu

  • The untethered soul of your business https://t.co/Oeo3L1YWMi

  • Gosh! That’s not petty cash for anyone! He must love his Politics! https://t.co/nyn8JRaZjI

  • Westworld’s James Marsden at Cecconi’s in LA sat 10 feet from our table. He smiled the whole time at his group of guests. Love happy people!

  • Saturday seriousness at @andazweho waiting for my lunch date to collect me #chilly #Ceconi’s https://t.co/kU72tfgMMl

  • Thank you @andazweho for your kindness, hospitality and continuous happy dispositions. #jimmychoo #interiors #hotels https://t.co/Q5jfp3IWpu

  • What happened next broke my heart. They set up different alliances and wrote more than 20 slanderous comments about… https://t.co/Sa3MdlaXKO

  • What do you do when an employee tells other staff members that they have an ice problem and bashed a woman on the w… https://t.co/A0dK6QRSGY

  • RT @Oprah: Maria has been my friend since we were both young reporters in Baltimore. Her wisdom and open heart is what the world needs more…

  • RT @marketingeyeaus: “Let’s create the kind of world we want to live in” #richardbranson So true. What are you doing to create the world yo…

  • RT @marketingeyeaus: Women at the table next to me this morning were talking about other women. There were 4 of them. It was nasty gossip,…

  • RT @SpiritPoet: "If you own this story you get to write the ending." ― Brené Brown